The Multilocal Blog

Media brands carefully design their values and their editorial stance, as well as look and feel, to create a platform for advertising brands to tap into the association or aspiration felt by their audiences. Advertising in any given media environment gives brands the opportunity to be seen supporting and aligning with the content being produced, and it’s this association that forms the basis of advertising.

As part of our ongoing series, we asked James Leaver, CEO, Multilocal to name the person he admires most in his professional life. Here’s what he told us:

As we mature and transition to a new growth phase, we've taken a step back to review where we want to take the company.

Let’s be honest, the promise of programmatic to speed up and simplify the process of finding and reaching target audiences at scale has never really materialised.

It’s been an inauspicious start to the new year for Facebook and Insta owner Meta, which last week was slapped with a whopping $390m fine for breaching EU online privacy regulations.

The IPA Bellwether Report Q4 2022 showed buoyant reactions among companies which are expanding their marketing budgets even as clouds loom over the economy.

James Leaver, CEO of ad platform Multilocal, discusses how curation makes it easier than ever to scale (and target) large audiences for retail media success.

The Cannes Lions weeklong festival has always been a tough test of endurance — now it’s close to Herculean.

Events are back in force this year and last week’s MAD//Fest London proved that there’s nothing better than a real life get together to discuss the big media industry issues of the day.