Who benefits from Curation?
The programmatic advertising landscape has changed. Media buyers are paying more, media owners are earning less, and data providers are losing control.
The solution? Curation by Multilocal.
We partner with advertisers, agencies, media owners and ad tech platforms to deliver curated marketplaces that enhance efficiency, transparency, and results.
Curation Delivers
Results for Everyone
Making Digital
Advertising Work Better
Curation for Brands & Agencies
Curation is not new, but it has evolved, giving brands and agencies new ways to collaborate better with media owners.
By ensuring ads reach the most relevant audiences at scale, we help brands and agencies drive campaign performance to unprecedented heights.
Engage & Grow Audiences
Combine first-party data with diverse insights to reach qualified, interested audiences while uncovering new groups and opportunities.
Brand Safety
Advertise in premium, trusted environments that align with brand values, ensuring quality interactions with audiences.
Increase Revenue
Target precise audiences to reduce wasted impressions and spend, leading to more effective campaigns & better ROI.
Restore Trust and Control
Curation simplifies the supply chain, fostering transparency and direct connections between buyers and sellers.
Expand Beyond PMPs
Move past individual private deals to streamline buying, broaden reach, and optimise bidding.
Support Sustainability
Reduce waste and cut CO2 emissions by up to 60%, aligning with sustainability goals
Curation for Media Owners
Whether you’re a large media owner offering scale or a small publisher with a niche audience, every business can benefit from what curation offers.
Recognise Your Value
Curation strengthens direct relationships, making it essential for connecting advertisers with addressable audiences. By aligning with advertisers’ goals, you optimise performance and build lasting partnerships.
Regain Control
Retain full control of your first-party data and determine how to package and sell it, safeguarding its value while offering buyers unique access to your audiences.
Increase Revenue
Transparency into your data’s value allows you to refine pricing, discover new opportunities, and maximise returns with tailored packaging strategies.
Enhance User Experience
Serve users relevant ads by balancing monetisation with quality, improving engagement and fostering positive interactions
Curation for Demand Side Platforms (DSP)
For Demand Side Platforms (DSPs), curation seamlessly integrates with existing workflows. By tapping into curated sell-side marketplaces, DSPs gain access to enriched publisher first-party data and contextual signals, driving greater accuracy, scale, and reach.
Enhanced Targeting
Scale your audience with curated data aggregation, transforming your marketplace from within or building one from scratch.
Boosted Campaign Performance
Identify gaps, leverage our re-categorised domain lists, and expand reach with curated inventory packages.
Overcoming PMP Constraints
Our high-precision targeting reduces bidder latency, optimising cost and performance.
Curation for Data Providers
For data providers, audience curation brings enhanced control, reporting and visibility. By integrating through a PMP, data providers can combine contextual signals with first-party data, strengthening relationships with advertisers and boosting ad performance.
Maximise Revenue
Access comprehensive insights from both SSP and DSP sources, providing valuable data performance metrics.
Enhanced Control
Curation enables precise data application, allowing data providers to package their data alongside media for optimal results.
Improved User Experience
Curation boosts visibility and reporting, facilitating meaningful connections with advertisers.
Advertiser Insights
With third-party cookies declining, curation integrates contextual signals and first-party data for robust targeting.
