The Multilocal Blog

Curation has emerged as a critical weapon in the arsenal of publishers looking to boost control, transparency and efficiency in the programmatic supply chain, says Dan Owens, CCO of curation platform Multilocal. Here, he explains the benefits and offers a few tips on how to master this new tech.

Marketing budgets continued to grow in the second quarter of this year, despite a darkening outlook for the global economy, the latest reading from the IPA Bellwether survey has shown.

The programmatic specialist has made a number of new appointments to keep up with growing demand for its services

Digital advertising makes a large part of the publishing world go round, yet market complexities prevent the system working optimally. We grab five minutes with multilocal’s Tom Bowman to ask how digital advertising could be made to work better for all concerned.

Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in Germany.

Marketing budgets are still growing, but the outlook is dimming, according to the latest IPA Bellwether report.

Programmatic never seems to slow down. This year, global programmatic ad spending is expected to hit $493.16 billion , and by 2026, it’s expected to reach $724 billion.

In our final Predictions 2023 look ahead, we’ve asked the adtech world how it sees the year ahead. Economic uncertainty means customer budgets will shift, and new regulation and the drive for greater transparency and sustainability in the adtech sector means copanies will have much to deal with…

Programmatic never seems to slow down. This year, global programmatic ad spending is expected to hit $493.16 billion , and by 2026, it’s expected to reach $724 billion.

At our first ever off-site communication planning day, the multilocal team came together to work on showcasing what we offer as a company. After all, there’s so much we can do that others can't, it's important potential clients are aware of everything we're capable of.

Building on a great first year of delivering for marketers worldwide, multilocal is driving significant expansion of their team to underpin their partnerships with leading SSPs to ensure great service delivery for advertisers. At the same time, multilocal has now unveiled a new-look website to communicate its rapidly evolving offering.