How is Curation Changing
Digital Advertising?

The Problem with Advertising Today

The programmatic ecosystem has become complex and fragmented, pushing advertisers and media owners further apart, leading to:

  • Less transparency and trust
  • Wasted $$
  • Fragmented data and signal loss
  • Low quality environments
  • Falling addressability
  • Carbon intensive campaigns
Curation simplifies & enhances the programmatic ecosystem

The Benefits
of Curation

Simplifies the Digital Ecosystem

Curation reduces supply path complexity while increasing transparency in data, budgets, and performance. 

Quality-Scored Environments

Curated marketplaces are built using data and insights to identify where a specific campaign will perform best, ranking environments accordingly.

Reach Only Relevant Audiences

When curation happens on the supply side, media owners can leverage first-party data, reducing reliance on third-party cookies. This approach cuts waste and delivers more relevant and effective campaigns.

Download Our Curation Guide

Our Unique Approach to Curation

  • 1. Horizontal Curation
    Leveraging data from 12+ SSPs, 100+ data partners, search intent, and contextual signals, we have a holistic, unbiased view of global supply and audience data.
  • 2. Our Media Quality Index
    Our in-house experts meticulously review and categorise every domain, app, and channel to ensure consistent brand suitability and performance.
  • 3. Active Curation™
    We curate and optimise campaigns in real time, leveraging historical campaign data and live bidding strategies - consistently driving superior results
  • 4. CarbonSmart™
    Curated campaigns reduce wastage and data usage, lowering the carbon footprint. We don’t charge extra for measuring the carbon footprint or for carbon-efficient campaigns.

Curation Across all
Screens

Our curated campaigns run live across CTV, audio, desktop, and mobile, supporting all ad formats.  While most campaigns focus on display, video, and native advertising, we've seen a significant increase in CTV campaigns.

A woman sitting on a bed holding a cup of coffee and looking at a laptop.
75%
Video & Display
25%
Native
24%
CTV spend

Results
That Speak for Themselves

95%
of campaign KPIs met
75%
Higher CTR than projected
40%+
Lift in performance
38%
Increase in Video Completion Rate (VCR)

Set up and live in 48 hours! 

Getting started with your first curated campaign is quick and easy. Once we receive your brief, your campaign can be setup and live within 48 hours!

Setup and live in 48hrs

No integration or dev work required​​

No monthly or annual commitment​

No contract

Leverage off-the-shelf marketplace deals or build a bespoke curated deal​

Contact us

Need Curated Deals Quickly? We’ve Got You Covered

Visit our curated marketplace page now. Choose from our expertly curated deals across categories like automotive, fashion & beauty, home improvements, and more. We’ll deliver the exact brand environment you need to reach your target audience and make an impact.

Start now