Industry leaders relished at being able to meet in real life once again, after the global pandemic shuttered the live event for the past two years.
So we caught up with some of our favourite industry leading lights to get their take on how it felt to be back at DMEXCO and what issues they were top of their minds during the event…
Morika Georgieva, Customer Success Manager for EMEA at Permutive
“I was excited to attend DMEXCO this year for a variety of reasons. Firstly, and most obviously, it has been great to reunite with so many of our colleagues and customers from across the globe.
“The work we do here goes beyond sales, with discussions taking place at this conference offering us the chance to connect with others who have similar interests and goals.
“The advertising industry has evolved dramatically in the past few years, and in that time we’ve learned a huge amount about how to best monetise audiences in an evolving market.
“This goes beyond economic developments, to the industry focus on user privacy and respect.
“Recent research indicates that 75% of consumers are no longer comfortable purchasing from brands that don’t commit to respecting their data privacy.
“This means that increasingly, consumers are opting out of advertising, whether it’s through cookie-blocked environments, Apple’s ATT or Chrome’s “reject all” cookies button in Europe.
“In order to succeed, the adtech industry must work together to reflect consumer sentiment and empower advertisers and publishers to prioritise privacy while also ensuring that they make money and grow as part of this advertising ecosystem.
“DMEXCO provides the industry with a chance to discuss this, and I’m thrilled to have been here to both learn and contribute.”
Matthew Beck, VP of Partnerships, Nano Interactive
“After such a long wait, it was great to be back at DMEXCO this year in person.
“One particularly pertinent topic surrounded the disparity between the efforts being put into CTV by streaming platforms and the programmatic revenue they are seeing from this.
“There are many reasons for this including technical challenges slowing the implementation process, and buyer and seller knowledge gaps, so it will be interesting to see how much this will have changed in a year’s time.
“Data clean rooms and identity solutions were another hot topic, which is unsurprising given the upcoming deprecation of third-party cookies.
“Ultimately, in the months ahead, marketers should be looking for innovative ways to reach new audiences without using their personal data.
“One example would be intent targeting, that allows brands to reach consumers while they are actively researching relevant topics, in a privacy compliant way.”
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