ExchangeWire’s Industry Review 2025 provides a definitive guide to the year ahead, delivering deep insights into eight transformative pillars shaping the industry.
Think curation is just another indistinguishable ad tech offering? Think again. Curation is far more - it’s a business strategy rooted in delivering real commercial outcomes that drive growth.
Yet, misconceptions about curation continue to hinder its potential, preventing some companies from fully leveraging its benefits.
In this year’s review, our SVP of Strategy and Partnerships, Fern Potter, demystifies curation and addresses the myths surrounding its role for both advertisers and media owners.
Download the report to uncover the truth behind these common myths:
- Myth 1: Curation is just another tax on media owners’ revenues.
- Myth 2: Curation only benefits large media owners.
- Myth 3: SPO delivers the same value as curation.
- Myth 4: Curation is simply another platform.
Don’t miss this opportunity to discover why curation is essential for driving meaningful outcomes in today’s ad tech landscape.
